We will enter the market by targeting [primary customer segment] through a combination of [marketing tactics], converting leads via [sales model], and establishing early traction through strategic partnerships and direct outreach.
Target Segments
Segment Name
Description
Pain Points
Acquisition Channel
Homeowners - Urban
30-50, dual-income
Time, trust
SEO, Google Ads
Homeowners - Rural
40-65, value-focused
Affordability, access
Facebook, Partnerships
Marketing Channels
SEO & Content Marketing: Create service landing pages, FAQs, local guides.
Google Ads / Local Service Ads: Geo-targeted campaigns for high-intent searchers.
Social Media: Facebook groups, Instagram reels of jobs completed.
Referral Program: Incentivize customers and pros to refer new users.
Sales Strategy
Homeowners: Self-serve booking process with optional sales chat support.
Providers: Outreach via LinkedIn, field reps, and partner associations.