What to Include:
- A list of top direct and indirect competitors
- Feature and pricing comparisons
- Your competitive advantage
- SWOT analysis
- Barriers to entry (tech, network effects, legal, etc.)
Where to Source Data:
- Web searches: Company websites, pricing pages, product documentation
- Review aggregators: G2, Capterra, Trustpilot, App Store/Google Play reviews
- Business databases: Crunchbase, SimilarWeb, PitchBook
- Customer interviews or surveys: Ask how they currently solve the problem
- Job postings: See what roles competitors are hiring—indicates growth areas
How to Analyze:
- Create a feature comparison matrix
- Score each competitor across key buyer decision factors
- Look for gaps or weaknesses you can exploit
- Conduct a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)
- Identify your unique advantage (e.g., price, ease of use, niche focus)
Format Suggestions:
- Comparison matrix or 2x2 quadrant (you vs. competition)
- SWOT chart
- Short narrative paragraph with bullet points
- Visuals help greatly here