1. Industry Overview
Example:
The U.S. home services market is currently valued at over $700B and growing at a CAGR of 5.5%. Major drivers include increased homeownership, aging infrastructure, and consumer preference for app-based service discovery.
2. Target Market
Our initial target includes urban homeowners aged 30–50 in metro areas with above-median income, tech fluency, and regular need for skilled labor.
- TAM: $700B (total market)
- SAM: $48B (urban residential maintenance)
- SOM: $180M (early adopter segment in initial launch region)
3. Customer Personas
Persona 1:
Name: Sarah, 38
Occupation: Marketing Manager
Needs: Reliable, vetted handyman service on short notice
Pain Points: Flaky providers, unclear pricing, no showsPersona 2:
Name: James, 42
Occupation: Tech entrepreneur
Needs: On-demand repairs for multiple rental properties
Pain Points: Scheduling delays, no communication, inconsistent quality
4. Market Trends
- 68% of homeowners prefer to find services online vs. word of mouth (Statista 2023)
- 34% YoY growth in app-based home service platforms (McKinsey)
- DIY rates are declining among millennials and Gen Z
5. Barriers to Entry
- Background check regulations for service workers
- Local licensing for trades
- High cost of brand trust and repeat use incentives
6. Market Opportunity
Despite significant market size, existing platforms fail to guarantee speed or quality. Our service fills the gap by offering same-day job fulfillment with accountability, provider incentives, and transparency.